Two ways to work your leads. Every price on one page.
We can run the campaigns for you, or you can run them yourself on the same platform. All prices are in GBP.
We build and run the campaigns. Your team takes the qualified conversations.
Founding offer · 40% off setup · first 10 sign-ups
Covers the build: your campaigns, the AI agent trained on your services, consent and suppression checks, calendar handover and a tested sample run before anything goes live.
Of what we actually recover for you. Not a monthly retainer, and not a fee per lead. We agree the percentage once we have looked at your average job value and your margin.
We will tell you where ApexGen is likely to add value and where it is not.
Start free. Move up when the free credits run out.
Paid plans are billed monthly. Upgrade, downgrade or cancel any time. No contracts.
Self Serve
Try the software on your own list. Stays free.
- 500 credits, no expiry
- Up to 100 leads from a CSV
- Email campaigns only
- No card, no trial countdown, no sales call
Starter
Work back through old quotes and enquiries by email and text.
- 2,500 credits a month
- 10,000 emails or 500 SMS
- 1,250 AI replies
- Email and SMS
- 1 seat included, £39 per extra seat
Growth
Follow up new enquiries as they land, on every channel, with lead scoring.
- 8,000 credits a month
- 32,000 emails or 1,600 SMS
- 4,000 AI replies
- Email, SMS, WhatsApp and Instagram/Messenger
- 3 seats included, £39 per extra seat
Scale
For high volumes and bigger teams. No caps on leads or campaigns.
- 20,000 credits a month
- 80,000 emails or 4,000 SMS
- 10,000 AI replies
- Email, SMS, WhatsApp and Instagram/Messenger
- 10 seats included, £39 per extra seat
What each plan unlocks
| Plan | Self Serve | Starter | Growthmost popular | Scale |
|---|---|---|---|---|
| Price | Free | £299 / month | £799 / month | £1,499 / month |
| Credits | 500 (one-off) | 2,500 / month | 8,000 / month | 20,000 / month |
| Leads you can import | 100 | 1,000 | 5,000 | Unlimited |
| Campaigns | 2 | 10 | 50 | Unlimited |
| AI agents | 1 | 3 | 10 | Unlimited |
| Seats included | — | 1 | 3 | 10 |
| SMS | ||||
| Instagram / Messenger | ||||
| Reactivate old enquiries | ||||
| Drip follow-up sequences | ||||
| Follow up new enquiries as they land | ||||
| Lead scoring (0 to 100) | ||||
| AI books the meeting in the chat | ||||
| SmartHandoff™ sends ready leads to | In the app | In the app | App, email or webhook | App, email or webhook |
| Your own Twilio number | ||||
| Your own sending domain | ||||
| API access |
A credit pays for one action: an email costs a quarter of a credit, a text 5, an AI reply 2. Not sure which fits? Talk to us.