Turn stale leads and new enquiries into qualified meetings.
You already paid to generate the lead. ApexGen makes sure the opportunity does not disappear because nobody followed up.
We reactivate dormant enquiries, respond to new leads, qualify genuine intent, nurture the ones that are not ready yet, and hand the right conversations to your team at the right time.
Done For You by default · Self Serve available
Email · SMS · WhatsApp · Instagram/Messenger · SmartHandoff™
SmartHandoff™
Qualified conversation · Sales team notified · Meeting booked when that's the agreed outcome
Built for businesses where every lead has real value.
ApexGen works best for businesses that invest in generating enquiries, rely on follow-up to convert them, and have valuable opportunities sitting in a CRM, spreadsheet or sales pipeline.
Where revenue gets lost
- Enquiries land while the team is on a job site or after hours, and by the time someone replies the customer has already gone with a competitor.
- Old quotes, surveys and "not right now" answers stack up in a spreadsheet or CRM nobody has time to work back through.
- Your best salesperson spends half the day calling people who were never going to buy, instead of the handful who are ready now.
How ApexGen helps
Activate responds to every enquiry the moment it lands, day or night. Reactivate works back through old quotes and dormant enquiries at scale over Email, SMS, WhatsApp and Instagram/Messenger DMs. Qualify scores every reply against the criteria your team sets before anyone calls. Nurture keeps the "not right now" ones warm for when circumstances change. SmartHandoff hands a rep the full conversation the moment someone is ready to book.
What a qualified opportunity looks like
A customer who requested a quote four months ago, went quiet, and now confirms the job is still needed and books a survey slot for next Tuesday — with the full conversation already in your inbox.
Where revenue gets lost
- A prospective patient enquires online after hours or during a busy clinic day, and nobody follows up before they book elsewhere.
- Patients who cancelled, did not show, or asked to "follow up in a few months" rarely get a genuine second attempt at contact.
- Front-of-house staff spend time on manual reminder calls instead of patient-facing work.
How ApexGen helps
Activate responds to new enquiries immediately and asks the right initial questions. Reactivate reopens conversations with past enquiries and no-shows who may be ready again. Qualify checks genuine intent and fit against criteria your practice sets. Nurture keeps appropriate contacts warm over an agreed cadence. SmartHandoff passes a ready patient straight to your booking team with context attached.
What a qualified opportunity looks like
A patient who enquired six weeks ago and never booked confirms they are still interested and picks a convenient appointment slot, with consent and contact history intact.
Where revenue gets lost
- Inbound enquiries and referrals get a slow first reply because the team is delivering client work, not chasing new business.
- Proposals that went quiet, or contacts who said "check back next quarter," sit untouched in a CRM until someone remembers.
- Senior staff spend billable time re-explaining the offer to people who were never going to be a fit, instead of the ones who are.
How ApexGen helps
Activate engages new enquiries and referrals the moment they arrive, holding the conversation until a real next step is confirmed. Reactivate revisits stalled proposals and dormant contacts on a schedule your team sets. Qualify runs your agreed criteria before anyone’s calendar gets used. Nurture keeps longer-term relationships moving without anyone having to remember to follow up. SmartHandoff delivers a qualified, in-context conversation straight to the right person on your team.
What a qualified opportunity looks like
A contact who went quiet on a proposal three months ago confirms the project is back on, and a call is booked directly into the relevant partner’s calendar.
Most businesses do not lose leads because nobody was interested.
They lose them in the gap between enquiry and follow-up.
New enquiries go cold
A lead comes in while your team is busy, after hours or halfway through another conversation. By the time somebody responds, the opportunity has moved on.
Old enquiries disappear
Quotes, previous enquiries, no-shows and people who said "not yet" slowly build up in the CRM. Nobody has time to work through thousands of them properly.
Sales teams chase the wrong people
Your team spends time calling people who are not ready while genuine buying intent sits somewhere else in the pipeline.
ApexGen works all three problems at once.
Activate new leads. Reactivate old ones.
Whether someone enquired thirty seconds ago or eighteen months ago, ApexGen gives every worthwhile opportunity a structured path back into your sales process.
01 · activate
Follow up with new enquiries while the interest is still there
New leads can enter ApexGen from your forms, advertising, CRM or webhook integrations. ApexGen responds quickly, starts the conversation and begins qualification before the lead sits untouched in somebody's inbox.
- Responds to new enquiries and runs your approved qualification questions
- Keeps following up when someone does not answer
- Routes the conversation to the right campaign or team, then books the next step
connects with
Via Zapier, n8n or a direct webhook — one endpoint feeds them all in.
New enquiry lands from your website form
ApexGen replies in seconds, starts qualification
Lead answers — booked in as a next-step meeting
02 · reactivate
Put your existing database back to work
Old enquiries are not automatically dead. Some bought elsewhere. Some changed their mind. Some were not ready. Others simply stopped hearing from you. ApexGen reopens those conversations at scale and finds out who is worth speaking to now.
- Works dormant CRM records and past enquiries
- Runs targeted reactivation campaigns
- Handles replies conversationally
- Updates lead context as circumstances change
- Moves renewed opportunities back into your live pipeline
"Hi Tom, you got in touch with us a while back but we never got things moving — still on your mind?"
"Actually yes, the timing wasn’t right before."
"Good to know. A couple of things may have changed — shall I get the right person to follow up?"
"Sure, that works."
SmartHandoff — meeting booked, your sales team notified.
03 · qualify
Your team should not have to call everybody
ApexGen qualifies against criteria agreed with you. The conversation can cover need, timing, budget, location, service requirements or any other information your team needs before taking over. Every conversation is scored in real time so genuine intent rises to the top.
Sarah T. · Ready
James R. · Qualified
Priya K. · Nurture
David M. · Not ready
04 · nurture
Not ready does not mean lost
A lead that is not ready today can still become valuable later. ApexGen keeps appropriate conversations moving through automated follow-up and longer-term nurturing across Email, SMS, WhatsApp and Instagram/Messenger. Your salespeople do not need to remember who to call next month. ApexGen does.
Introduce the offer
Quick check-in
Share a case study
AI call — book the meeting
05 · handoff
AI handles the follow-up. Humans handle the opportunity.
SmartHandoff™ monitors every conversation. When somebody is ready for the next step, asks for a person or meets your handoff criteria, ApexGen passes the conversation to your team with the relevant context attached. No starting from scratch. No digging through message history. Just a qualified conversation at the right moment.
- Full conversation history attached
- Score: 92 / 100 — ready to talk
- Booked: Thursday, 2pm — when booking is the agreed next step
What could be sitting in your database?
You have already paid to acquire these leads. Use your own numbers to estimate what recovering even a small proportion could mean.
Illustrative estimate only. Actual results depend on your database, consent status, offer, sales process, lead age, campaign and conversion performance.
See what we actually do with your list.
Three short films, no sound needed — the work we run on your behalf, from the enquiries you gave up on to the ones landing tonight.
An enquiry gone quiet for 142 days — picked back up, warmed up over text, and booked in as a meeting.
your leads. your rules.
AI should not mean losing control of the conversation.
You define how ApexGen operates. Your campaign can control:
- Who is contacted
- Which channels are used
- What the AI can discuss
- What information it needs to collect
- How qualification works
- When a human should take over
- Which claims can be made
- What happens when somebody opts out
Every conversation remains visible through the platform. With Done For You, we operate the system on your behalf. You still retain visibility over what is happening.
We run the campaigns. Your team takes the qualified conversations.
ApexGen is primarily a managed service. We learn how your business sells, understand your leads, build the campaigns, configure the AI, manage the follow-up and monitor performance. You stay in control of the rules. We handle the execution.
what we handle
- Database and campaign review
- Lead segmentation
- Campaign strategy
- AI agent configuration
- Qualification criteria
- Messaging and follow-up sequences
- Consent and suppression checks
- Email, SMS, WhatsApp and Instagram/Messenger campaigns
- Lead scoring
- SmartHandoff™ configuration
- Calendar and sales-team handover
- Campaign monitoring
- Optimisation
- Reporting
what your team handles
- Take the qualified conversations
- Attend the meetings
- Issue the quotes
- Close the opportunities
That is the point. Your salespeople spend less time chasing and more time speaking to people who actually want to talk.
from unused leads to live opportunities
Understand
We start with your business, your sales process, your existing lead sources and the outcome you actually want. Not every business needs the same campaign.
Assess
We review the available database or lead flow, qualification criteria, consent history, channels and commercial numbers. If the campaign does not make sense, we tell you.
Build
We configure the campaigns, AI agent, qualification logic, messaging, routing and SmartHandoff™ around your business. Nothing goes live until the agreed setup has been reviewed.
Launch
ApexGen starts activating or reactivating your leads across the agreed channels. Every conversation is captured in one place.
Qualify & Handoff
ApexGen handles the conversation until the lead reaches your agreed handoff point. Your team receives the opportunity with the context it needs to continue.
Optimise
We review the conversations, qualification outcomes, meetings and campaign performance and refine the system over time.
what it costs
Founding offer · 40% off setup · first 10 sign-ups
One-off. Covers the build: your campaigns, the AI agent trained on your services, consent and suppression checks, calendar handover and a tested sample run before anything goes live.
Of what we actually recover for you — not a monthly retainer, and not a fee per lead. We agree the percentage once we have looked at your average job value and your margin, so it works at your numbers rather than someone else's.
The thinking is simple: this is money already sitting in your database. We only do well when you have banked work you would not otherwise have won — and you keep the bulk of it.
Tell us about your database, lead flow and sales process. We will tell you where ApexGen is likely to add value and where it is not.
responsible outreach
Built to help you manage outreach properly.
Reactivation does not mean uploading every contact you have ever collected and messaging them indiscriminately. Before launching campaigns, the source, consent history and suppression status of the relevant data need to be understood.
If a contact opts out, the system is designed to respect it. If a campaign should not be run against a particular dataset, we would rather identify that before launch than create a problem afterwards.
Customers remain responsible for ensuring their marketing and data processing activities comply with the laws applicable to their business and contacts.
- Consent records
- Consent source
- Suppression lists
- Unsubscribe management
- STOP handling
- Campaign eligibility review
- Channel controls
- Conversation history
Prefer to run ApexGen yourself?
The same platform behind our Done For You campaigns is available for teams that want more control. Build and manage your own campaigns while ApexGen provides the infrastructure for activation, reactivation, qualification and lead management.
Self Serve includes
Free, and it stays free. Built so you can judge the product, not so you outgrow it in a week.
- Campaign builder, AI agents and lead import & management
- Broadcast and database reactivation campaigns
- 500 credits to spend, no expiry
- Up to 100 leads imported from a CSV
- 2 campaigns and 1 AI agent
- Email campaigns, the unified inbox and the full dashboard
- Lead routing and SmartHandoff™ included
- CRM and webhook connectivity
- Live performance stats on every campaign — response, qualification and conversion rates, plus CSV export of qualified leads
- No card, no trial countdown, no sales call
Not sure which option fits? .
Everything needed to move a lead from enquiry to conversation.
AI Conversations
AI agents engage leads using the tone, rules and information approved for your campaign.
Database Reactivation
Reconnect with dormant enquiries, past opportunities and underused CRM contacts.
New Lead Activation
Respond to fresh enquiries and begin qualification as soon as they enter the system.
also in the box
Asked, answered.
your next opportunity may already be in your pipeline
Stop letting good leads disappear between enquiry and follow-up.
Whether you have thousands of dormant contacts, new enquiries that need faster follow-up, or both, ApexGen can help you identify, qualify and convert more of the demand you already generate.
Tell us about your database and sales process. We will tell you whether ApexGen is a good fit.
Prefer to manage it yourself?