Your best leads are the ones you already quoted. And never called back.
Every enquiry, survey and quote sitting cold in your CRM is a customer you already paid to find. ApexGen restarts those conversations, and passes your sales team only the people who answer.
Sarah T.
survey booked
your lead · going cold
Here's how we bring it back to life.
One AI agent, three moves. You watch the meetings appear on your calendar.
01 · reactivate
AI picks up where you left off
You write the opener. Our AI holds the conversation on SMS, Email or WhatsApp — 24/7, in your voice — until the lead is warm again.
- Responds in seconds, any hour, any channel
- Works your whole back catalogue, not just this month's enquiries
- Every thread lands in one unified inbox
"Hi Sarah, we quoted you for solar back in March — is it still on your mind?"
"Honestly yes. Have prices moved since then?"
"They have. Shall I book a survey and get you an updated figure?"
"Thursday works."
SmartHandoff — survey booked, your sales team notified.
02 · qualify
Every lead scored before your team ever calls
The AI runs natural budget-authority-need-timeline conversations with every enquiry and scores it 0–100. Your sales team only ever talks to the warm ones.
- BANT questions asked conversationally, never robotic
- Real-time scoring dashboard with export thresholds
- Qualified leads flow straight to your CRM
Sarah T. · solar + battery
Tom H. · heat pump enquiry
Priya N. · battery upgrade
Dave R. · quoted last year
03 · nurture
Campaigns that keep working while you sleep
Broadcasts for the moment, drip sequences for the long game — across Email, SMS and WhatsApp, with Voice AI on the way.
- Multi-channel sequences from one composer
- Send-time and time-zone aware by default
- Opt-out and compliance handled automatically
Introduce the offer
Quick check-in
Share a case study
AI call — book the meeting
This is what it looks like from your side.
The real interface — not mockups. Click through the actual product.
What's sleeping in your database?
Why reactivation beats cold outreach.
The case for this does not rest on testimonials. It rests on who is already sitting in your database, and on what happens to them today.
They already raised their hand
Every contact in your database enquired, opted in, or bought at some point. There is no cold list, no domain to warm up, and no spam-folder roulette — you are restarting a conversation, not starting one.
Every reply is scored, not just collected
Each inbound message is scored 0–100 for buying intent as it arrives. Your team works a ranked queue instead of reading an entire inbox to find the three people worth calling.
The handoff happens at the right moment
SmartHandoff watches every AI conversation. The moment someone asks for a human or books a slot, your rep gets the full thread and a summary — before the intent goes cold.
Your customers are already talking about this.
“they have been very nonresponsive and have done nothing to move forward”
r/solar
“communication has just halted”
r/solar
“it would sometimes take multiple weeks before we got a response from a voicemail or email”
r/solar
“they ghost you until you follow up asking for updates”
r/solar
“Isn't messaging old leads just spam?”
No — not if you do it properly. UK PECR and GDPR do not ban following up with people who already contacted you. They require a consent trail, an honest way out, and no badgering anyone who has said no.
- Consent and its source recorded against every single contact
- Unsubscribes and STOP replies honoured automatically, across every channel
- Suppression lists respected on import, so a "no" stays a no
Built in from the first version, not bolted on after a complaint. If a campaign cannot be run compliantly, we would rather tell you that than run it.
We run it. You take the calls.
Most installers do not have a spare person to work three thousand old enquiries. So we do it for you — the whole campaign, built, run and reported on by our team.
what we handle
- Pull your dormant enquiries out of your CRM, or straight from a spreadsheet
- Write the campaigns and tune the AI to your services, your area, your tone
- Check consent and suppression before a single message goes out
- Run the follow-up across email, SMS and WhatsApp, for as long as it takes
- Book qualified surveys directly into your team’s calendar
- Send you a weekly read on what came back, and what it was worth
what you handle
- Take the calls
- Turn up to the surveys
That is the whole list. Nothing to learn, nothing to set up, no one to hire.
Live in two working days
No campaign build on your side
A human who knows your trade
A 15-minute call. We will tell you if your list is worth running before you spend anything.
Prefer to run it yourself?
Same platform, your hands on the wheel. Upgrade, downgrade or cancel anytime. No contracts.
Explore
No card needed — start today
- 500 credits (lifetime)
- Email campaigns only
- Up to 100 leads
- 2 campaigns & 1 AI agent
- No credit card required
Starter
For small teams getting started
- 2,500 credits/month
- 10,000 emails or 500 SMS
- 1,250 AI interactions
- Email & SMS channels
- 1 seat · +£39/extra seat
- Email support
Growth
For growing businesses
- 8,000 credits/month
- 32,000 emails or 1,600 SMS
- 4,000 AI interactions
- All channels incl. WhatsApp
- 3 seats · +£39/extra seat
- BYO Twilio number
- Priority support
Scale
For scaling operations
- 20,000 credits/month
- 80,000 emails or 4,000 SMS
- 10,000 AI interactions
- All channels + BYO Twilio
- 10 seats · +£39/extra seat
- Unlimited campaigns
- Dedicated support
What's included.
The rest of the toolkit, in the box — no extra subscriptions to bolt on.
Activation campaigns
Fresh enquiries get a BANT conversation the moment they arrive — qualified before your team even sees them.
Inbound webhooks
Pipe leads in from Meta Ads, Google Ads, Typeform, Zapier or any custom form. If it can POST, it can feed ApexGen.
Lead routing
Rules that read source, industry or list and auto-assign every lead to the right campaign. No manual sorting.
Unified inbox
Email, SMS and WhatsApp threads in one place. Your team never tab-hops between channels again.
CRM & lead management
CSV import, lists, table and kanban views. Full pipeline visibility without paying for another tool.
Smart lead scoring
Every conversation scored 0–100 in real time, so the hottest prospects float to the top of the queue.
Asked, answered.
Your database isn't dead. It's waiting.
Businesses are recovering £10k–£100k+ in hidden revenue from leads they already have — no cold email required. Yours is one import away.
no credit card · free plan · cancel anytime